The news release was issued to the media and now they’re calling requesting an interview. Can you pick up the phone and begin talking? No. Take a few minutes to read this guide and learn some strategies to be certain that your media interview is impactful.
Consider it this way – would you step on the stage and give a demonstration to tens of thousands of individuals without preparing your ideas and fine tuning your message? Hopefully not. Consider your media interview for a demonstration to a large group of individuals. Even if you can not see them, hundreds or even thousands (possibly millions) of people may read the guide, listen to the meeting or see the clip.
Okay let’s begin with some basic strategies to prepare.
1. Write down your three important messages. When you’re done your interview, what are the three important things you want the reporter, and viewers, to recall?
2. Formulate your interview about these crucial points. When asked questions which are”off message” return to these points. Use them to transition from sticky questions. Case in point – while that is a fantastic question, I wish to stress what is important to keep in mind is… insert key message.
3. Determine what media outlet you’re speaking to and the average amount of sound or video clips or story length for printing. When it’s video or television, you could get 60 minutes of you talking in the story.
4. Tailor your message to fit the needs of this audience of this media outlet. Is that a local news outlet? National? Each media interview ought to be unique, tailored to fit the requirements of the particular audience, versus repeating the same information the exact same way in 10 unique media interviews.
5. Take account of your appearance. Solid colours are perfect for video interviews. No mad patterns or logos (unless it is your company’s logo). And for guys – button up your shirt and empty your pockets so that you are not tempted to jingle your keys.
6. Stick to your three important points. This way once your comments are edited, what appears in the narrative is going to be on topic.
When the story is live, review the policy to see how well you delivered your message and determine ways to improve for future interviews.